Top 5 Online Marketing Experts to Follow

Successful Business People Standing Together and Looking at Their Bright Future

The field of online marketing can be daunting and confusing for a newcomer to navigate the myriad of conflicting information available in cyberspace. As there are different schools of thought and diverse areas in which you can focus your online marketing strategies, having knowledge of those who among those labeled as gurus in this field really hold any water. Watching what professional strategists do is critical to success in online marketing so below, highlighted, are some of the top online marketing experts that can teach you a thing or two if you watch them!

1.Jeff Bullas – As a blogging expert and a social marketing whiz, Mr. Bullas is listed on the Forbes’ Top 40 Social Marketing Talent List. His blog gets in excess of 8 million page-views, yearly.

2. Brian Clark – The CEO and creator of Copyblogger, which is a notable source for strategies, tools, and resources surrounding internet marketing at all levels of the game. Mr. Clark was given the title of Forbes’ Top 10 Online Marketing Expert.

3. Larry Kim – Known for PPC advertising, Mr. Kim founded WordStream, which offers options for PPC advertisers such as smart alerts, call tracking tools, visual reports, and landing page aids designed for PPC advertising. He is also the company’s CTP.

4. Darren Rowse – A blogging and copywriting expert, Darren Rowse has the know-how and can point you in the right direction to get your blog noticed and visited.

5. Aaron Wall – The man responsible for creating SEO Book, Mr. Wall has provided internet marketers with a model that serves to assist in successfully creating a workable SEO strategy. In addition, Wall provides SEO training, updates, and invaluable advice.

Keep an eye out for what these professional online marketing experts are doing and follow their tips. You’ll be happy you did. In doing this, you will see further results as a newcomer to internet marketing and be in the know!

Social is Your New Best Friend


Social media, though a good place to get your brand out, to look up new trends, and to get likes and reviews for your product, is even better used to serve to dispel negativity surrounding your business. Have you ever had a bunch of people tell you that you are attractive at a social gathering or such event and a single person make a negative comment about your appearance? Which comment will you best remember? Most people remember negative comments and reviews before the positive ones. The difference between personal and business matters is when a customer complains about a product or service, using social media gives you a forum to offer excellent customer service and advocate for your brand.

Choosing to ignore these comments allows you to look bad and you are doing nothing to combat or change that image. Bear in mind that multitudes of people are able or prospectively able to see that negative comment and form their own bad opinion as a direct result yet if a person views this negative review followed up with a company apology or a solution to remedy the matter in response, that says something about the company caring about the opinions of their customers and standing behind their product or service.

Further, social media affords a more personal approach than by telephone and is also a great time-saver as you can more quickly address the problem and provide a mutually satisfying solution. Though it might take up a few extra minutes, changing the opinion of one unsatisfied client, who will likely discuss this with others can make a big difference and speaks volumes about what kind of operation you run.

Importance of Online Marketing


People are now turning to the internet to make decisions when they are looking for products or services. This therefore makes the internet to be more vital than before. Below are some benefits of online marketing.

One will be able to open their stores without being concerned of opening hours or having to pay staff if they worked overtime. Providing your products online is also convenient for clients. They will simply go through your online store at any given time, find what they are looking for and then place their order when it is suitable for them.

With online marketing, you are going to overcome challenges of distance. This means one can sell their goods in any part of the country and world without the need to set up local outlet. It is however essential to use localization services to make sure that your products and services are ideal for the local market.

Different Ways to Blog


People everywhere today are starting their own blogs. Blogging provides a great avenue for both self-expression and self-promotion. In the beginning of the process, prospective bloggers simply have to decide on subjects for their blogs. People that have truly original blog ideas should definitely pursue them. However, there are plenty of genres within blogging today, such as cooking blogs, political blogs, lifestyle blogs, and film blogs. Starting a blog within a popular blogging genre can produce great results.

The quality of the blogging content is significantly more important than the genre of the blogging content, since almost every blogging genre has plenty of fans and can attract a substantial following online. Often times, the key to running a successful blog online is finding the right niche and becoming a big name within that niche. The Internet is vast, and there’s no reason to try to appeal to everyone and fail. After deciding upon a blogging niche, it becomes important to decide upon a suitable blogging platform.

There are free and paid blogging platforms available to prospective bloggers. Many people are inclined to choose free blogging platforms for the sake of saving money. Indeed, for people that are trying to turn their blogs into businesses, it seems like a good decision to eliminate as many of the costs as possible. Many people blog for purely recreational purposes, so they may not want to spend money on something they do casually. Other people are simply wary of getting involved with paid blogging services or any other platform that requests money up front. Starting a free blog is often quick and easy. Plenty of people can get their blogs up and running in fifteen minutes, and they can take them down just as casually.

It is normal for certain blogging platforms to charge for the use of their services, so there is no need for prospective bloggers to be overly cautious in all situations. Blogging through a self-hosted platform ultimately gives bloggers a huge amount of freedom. Having one’s own domain name can make marketing a blog much easier, so self-hosted platforms can be particularly good options for people that are trying to monetize their websites. Bloggers will also probably have more options in terms of web page design when they use self-hosted platforms. Ultimately, people that use free blogging services are at the mercy of those free blogging services, for better and for worse. The small amounts of money they save on free blogging services may not be worth it.

Ultimately, using a paid service is probably going to produce the best results. Bloggers will have more control over their content and the presentation of their content that way. Blogs that are run on self-hosted platforms tend to be perceived more positively. It’s easier for bloggers to design and market the blogs that they want through the paid services. Often times, it’s all about knowing where to look and knowing which paid blogging services are the best. Bloggers can achieve success by launching WordPress blogs with Hostgator.